Zelenskyy Says Nestle Is Using ‘Cheap PR’ to Justify Russia Operations

  • President Zelenskyy named out Nestlé and Auchan in an address posted to Telegram on Friday. 
  • The two brands belong to a tiny team of Western firms that continue on to do business in Russia.
  • He accused the two companies of making use of “affordable PR”  to address up “their thirst for income.”

Ukrainian President Volodyrmyr Zelenskyy identified as out Nestlé and Auchan in an deal with on Friday, in which he accused the Western companies of employing “inexpensive PR” to protect up their selection to keep on being in Russia inspite of the war. 

“It’s required that all Western businesses go away the Russian sector and not cover with low-cost PR their thirst for income irrespective of blood, regardless of war crimes,” Zelenskyy explained in the tackle, which was posted to Telegram

Swiss meals giant Nestlé and French retail team Auchan belong to a little team of Western organizations continuing to do small business in Russia subsequent the invasion of Ukraine. Zelenskyy’s opinions arrive one particular day just after Ukraine’s Key Minister Denys Shmyhal posted a now-viral tweet detailing his dialogue with Nestlé CEO about the company’s final decision to stay in Russia. 

“Sad to say, he demonstrates no comprehending,” Shmyhal wrote. “Having to pay taxes to the price range of a terrorist region implies killing defenseless kids and moms. Hope that Nestle will alter its mind quickly.”


Nestlé, which is often shown as the most significant foods business in the earth, has “stopped all imports and exports from Russia, except for crucial products and solutions” a business spokesperson told Insider.

“We no for a longer time make investments or advertise our goods,” the spokesperson claimed. “We do not make a earnings from our remaining actions. The simple fact that we, like other food stuff corporations, supply the population with crucial food items does not suggest that we simply just continue on as right before.”

The spokesperson included that Nestlé is “1 of the number of lively food stuff corporations in Ukraine.”

Auchan did not promptly reply to Insider’s ask for to remark, but a spokesperson for the French retailer instructed Reuters that Zelenskyy’s comments have been “incredibly stunning” and pointed to the company’s 40 supermarkets supplying foods in Ukraine. 

Auchan has 311 outlets and 41,000 employees in Russia, in accordance to its site. 

“We follow the suggestions of our federal government which is not asking us (firms) to shut down. We have a responsibility to assist feed the Russian consumer and as companies, a responsibility to pay back workers,” Auchan’s team President Geoffroy Roux de Bezieux informed BFM television previous 7 days, for every a Reuters report