In this episode of the Duct Tape Advertising Podcast, I interview Bob Glazer. Bob is the Founder and Chairman of the Board of Acceleration Associates, a international companion advertising agency. He is also the Co-founder and Chairman of BrandCycle. He has a new book out named — Transferring to Outcomes: Why Partnerships are the Future of Promoting.
Entrepreneurs nowadays have a selection. They can maintain doubling down on advertising and marketing with the digital goliaths of now or commence to diversify and commit in other marketing and advertising channels, with an eye towards the upcoming. In this episode, I communicate with the Founder and Chairman of Acceleration Companions, Bob Glazer, about why diversifying your internet marketing approach with other channels — like partnerships — is the way of the future.
Concerns I ask Bob Glazer:
- [1:13] How would you determine partnerships, and what are you featuring new in the region of partnerships in this guide?
- [3:29] Would you say there are different amounts of partnerships?
- [5:44] Would you say this is potentially a total stage of perspective change for a large amount of marketers?
- [6:59] Do you have a constrained selection of who this methodology could get the job done for or is this anything that absolutely everyone ought to be executing?
- [9:14] How do I locate partners?
- [12:58] Is there an instance case on finding associates that you’d like to go as a result of with us?
- [15:43] How would any individual who is listening to this get began?
- [17:43] What are some of the platforms that people would very likely face?
- [18:31[ Have you seen examples of service companies doing this? For example, how would a company like yours create a partner?
- [21:32] The place they can come across out additional about Acceleration Companions as effectively as select up a copy of Shifting Results?
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