Learning from Lululemon – When Should You Expand Your Offerings?


The WSJ studies that Lululemon, the activewear clothier for women’s yoga apparel is growing past its roots. There’s a lesson in this for company proprietors.

Generally moments we’re advised to go specialized niche and that is Excellent tips.

However, as you mature and you get abilities in 1 sector, it’s alright to Exam and Take into consideration extending that skills into other markets.

Barbara Majeski, Brian Benstock, David Spisak and Raylen Davis talked over this on Breakfast with Champions now on Clubhouse. When you gain skills in a person area, frequently that expertise can be utilized to increase in other spots.

They ended up commenting about the possible invest in of Elon Musk acquiring Twitter for $40+ Billion. He’s not likely to run the corporation working day to working day. Even so, he’s been effective with PayPal (finance), Tesla (automobiles), and room flight. He’s received a proven report of getting equipped to assemble the suitable groups, to have out his over-all vision of organization accomplishment.

Of program, expanding into new markets doesn’t usually work out. On the other hand, for mature corporations with a runway of money reserves and sector disorders to Examination, it is really worth the hazard.

In the case of Lululemon. What are the mechanics of clothes?

Manufacturing. Layout. Logistics. Retailing. Recognizing your buyers.

All of these points Lululemon has completed reasonably effectively.

Can it now diversify and grow to serve its core base of women of all ages in other regions?

What about your organization.?

Perhaps you are terrific in legal expert services for startups. Can that expertise be parlayed into authorized expert services for mid-tier purchasers? Or in helping startups in other locations of their company?

Beginning market and narrow is terrific. Even so, at occasions it is time to develop and contemplate other marketplaces.